Throughout my life, this moniker has taken many shapes. From Musical Theater to creative writing to shaping experiences in New York City’s luxury hospitality & events scene, my unconventional path taught me how to craft emotion and meaning into every moment. 

In 2016, a friend asked me a question that would put these lessons to the test and change everything for me:

"What would you change about the cruise industry to make it better? Cooler? Attractive to people like us?"

The answer to that question launched a five-year journey as a Creative Producer with Richard Branson’s startup, Virgin Voyages, where I helped create 150+ hours of experience programming for their ladyships — a storyteller’s dream!

Since then, I’ve had the pleasure of working with global brands like Explora Journeys, Four Seasons Yachts, Cruise Saudi, Princess Cruises, Pier Sixty-Six, and The Boca Raton — helping them define, design, and deliver unforgettable branded experiences. My role often blends creative direction, copywriting, brand strategy, and sustainable production.

Now, I work with teams that want to create magic — and need a sharp, soulful voice to help shape it.